The designer behind Joug

As an individual with a diverse background, I found my passion in creating bespoke lamp shades as a means of expressing my creativity. Moving into the realm of design was a pivotal decision, and the journey has been a blend of challenge and fulfillment.
Embracing a mathematical influence, my designs take form in my mind first, evolving slowly before I bring them to life. Drawing inspiration from the native beauty of New Zealand, my goal is not just to craft lamp shades, but to create enduring pieces of art that convey a sense of timeless elegance.
I take pride in merging technical functionality with aesthetic appeal, aiming to produce minimalist, yet visually captivating objects.
Sustainability is a cornerstone of my design philosophy, ensuring that every creation embodies enduring beauty.
Nature stands as a primary influence on my design journey, with its recurring patterns serving as a boundless well of inspiration. The diverse and breathtaking landscapes of our country serve as constant inspiration, fueling my creativity to transform ordinary objects into exquisite lamp shades that embody timeless beauty.

Jelle Nijdam